About Stellargrowth.ai

Adam and Anna Andrewjeski run Stellargrowth.ai, a Clay & GTM agency focused on helping businesses grow through effective GTM engineering. As a husband-and-wife team, they provide specialized services including Clay consulting and coaching, along with traditional lead generation campaigns. Their agency helps clients improve their outreach efforts and generate consistent leads.

The Challenge

Before partnering with Wind Growth, Adam and Anna were struggling with significant operational challenges that created daily stress and limited their ability to scale:

• Business operations existed primarily in Adam's head with minimal documentation
• No structured project management system beyond personal to-do lists
• Client onboarding was inconsistent and lacked professionalism
• No clear way to delegate tasks between team members
• Clients were questioning their operational competence, asking "Do you have a project management system?"
• No centralized repository for SOPs or operational documentation

"I was just a little disordered. It was like, everything was in my head for a while," Adam explained. This lack of structure led to missed tasks and last-minute rush work: "Sometimes we just literally forgot to do something that was kind of important for a client. It wasn't in our setup protocol because our setup protocol was literally just like five things."

The situation was particularly challenging for Anna, who struggled with clarity on her responsibilities: "Anna didn't really know what to do. And then I had too much to do in my head. So I was like, I wouldn't say stressed out, but it was very chaotic."

This operational chaos was affecting both their business growth and their relationship dynamic. As Adam noted, "I didn't realize until we actually started to write stuff down and have the system, how like just messy and chaotic it was."

Our Approach

Wind Growth implemented a comprehensive operating system designed specifically for lead generation agencies, with special attention to the unique dynamics of a husband-wife team:

1. Task Management System: Implementation of a structured system with clear assignment and accountability
2. Standard Operating Procedures (SOPs): Development of comprehensive SOPs to document all key processes
3. Client Onboarding Framework: Streamlined onboarding process with proper documentation and tracking
4. Client Communication System: Organized framework for consistent client updates and reporting
5. Knowledge Management Repository: Centralized location for all business knowledge and procedures

The implementation focused on bringing order to chaos while creating a framework that supported both team members' work styles and created clear role separation.

Results

After implementing Wind Growth's operating system, Adam and Anna's agency experienced significant operational transformation:

• Role Clarity: Anna now had clear daily tasks with proper guidance and structure
• Client Perception: Improved professional image with clients who now saw a structured operation
• Operational Efficiency: Significant reduction in time spent figuring out what needed to be done
• Mental Relief: Reduced anxiety and stress from having organized systems
• Team Dynamics: Improved working relationship with clear responsibilities

One of the most significant improvements was in their daily task management. The recurring tasks feature became a core part of their workflow, creating consistency and predictability. Anna explained, "It's really nice, honestly, just waking up, having tasks that I know I have to do."

The system also alleviated significant mental burden for Adam. He noted, "As someone who has like a lot of decision paralysis and anxiety around overwhelming tasks, like it was affecting me more than I think. Just kind of making it so some days we barely got anything done because most of it was just organizing my head."

The ability to document processes in SOPs also created new possibilities for delegation and team expansion. "I felt like a little bit of pressure because she had nothing to do. And she was like constantly asking me for what to do. And I'm like, I don't know, I'm doing sales and operations. Like, what am I supposed to give you?" Adam explained. "We thought maybe the operating system will help with that kind of stuff. Like, you know, kind of limit my neuroticism and also give a flow to stuff."

With a proper operational foundation in place, Adam and Anna are now positioned to grow Stellargrowth.ai with confidence, knowing they have the systems to support expansion without creating additional chaos.