About Kobuz Outbound

Kobuz Outbound is a lead generation agency founded by Twan Rooijakkers that specializes in creating effective outbound campaigns for clients. With a focus on high-volume, high-quality lead generation, Kobuz Outbound has been operating for over a year and a half, helping clients establish consistent sales pipelines through strategic outbound marketing efforts.

The Challenge

When Twan approached Wind Growth, his agency was at a critical growth point but facing operational challenges that threatened to limit expansion:

• Uncertainty about operational best practices and systems
• No standardized inbox management process for handling large volumes
• Limited visibility into campaign performance and pipeline
• Project management was disorganized with no clear assignment or tracking system
• Client communications were inconsistent and manual
• No framework for scaling operations as the business grew

The biggest issue was a lack of confidence in the operational foundation. "The most frustrating part is you don't know what you don't know. You don't know if you're on the right path. You don't know if you're doing the most optimal systems, automations," Twan explained.

Additionally, as Kobuz Outbound aimed to scale to handling larger volumes, inbox management became a critical bottleneck. Without an efficient system, properly nurturing leads and maintaining quality would be impossible at higher volumes.

Our Approach

Wind Growth implemented a comprehensive operating system designed specifically for lead generation agencies, with special attention to high-volume campaign management:

1. Inbox Management System: Implementation of sophisticated sub-sequences and tagging protocols to handle large numbers of conversations efficiently
2. Campaign Performance Tracking: Central dashboard showing real-time performance metrics across all campaigns
3. Client CRM Integration: Client-accessible dashboards showing campaign status and performance
4. Project Management Framework: Task assignment and notification system keeping all team members aligned
5. Client Communication Automation: Automated notifications for task completion and campaign updates

The system was designed to provide both operational clarity and the scalability needed to support Kobuz Outbound's ambitious growth targets. Special attention was paid to the inbox management system, which needed to handle extraordinary volume without sacrificing quality.

Results

After implementing Wind Growth's operating system, Kobuz Outbound achieved remarkable results:

• Campaign Volume: Successfully scaled to managing 90 inboxes simultaneously (with 20 emails per inbox)
• Meeting Generation: Booked 41 meetings in just the first 5 days of running a new high-volume campaign
• Client Acquisition: Successfully closed 5 new clients in a short timeframe
• Time Efficiency: Inbox management time reduced by approximately 94%
• Team Performance: One inbox manager could efficiently handle what previously would have required multiple staff

The impact on business operations was transformative. "I could not have sent with 90 inboxes pushing that amount of volume," Twan explained. "An inbox manager simply could not have handled that sufficiently, I think. The money in the follow-up always said, but it's true."

The professional impression created by the operating system also benefited client relationships. "It kind of allowed us to cut down on software costs here, software costs there, CRM tool here, projects management tool there, all that type of stuff. And so it's been a big time saver," Twan noted.

Another key benefit was the task notification system, which improved client communication. "When you create a task and it's basically for a client, for example, preparing a page, scraping a lead list, writing the copy, etc., and then we can link that the client needs to get a notification when the task is completed. So it just smoothens client communications."

With the new operational foundation in place, Kobuz Outbound can confidently take on high-volume campaigns that would have been impossible previously, positioning the company for significant growth while maintaining quality and effectiveness.

Watch the full interview here.