About Prodigy Group

Prodigy Group is a lead generation agency founded by Brandon Hurley that specializes in generating leads and sales meetings for their clients. Founded in early 2023, the company has experienced rapid growth by focusing on high-quality outbound email marketing campaigns that deliver consistent results. Prodigy Group helps businesses expand their sales pipeline through strategic lead generation and meeting-setting services.

The Challenge

When Brandon approached Wind Growth, his business was struggling with operational inefficiencies that were limiting growth potential:

• Zero organization in terms of operating systems
• Multiple disconnected software tools scattered across different platforms
• No centralized client management or project tracking system
• Manual reporting processes that were time-consuming and inconsistent
• Limited ability to scale due to Brandon being stuck in day-to-day operations
• No clear framework for onboarding new team members

"Very unorganized. And so what Rene and his team helped us with was really centralizing everything that we're doing," Brandon explained. The lack of proper systems meant Brandon was constantly working in the business rather than on it, limiting his ability to focus on growth and client acquisition.

As the business started scaling, these operational challenges became more pronounced. Brandon found himself needing to choose between maintaining quality for existing clients or pursuing growth—with the existing operational structure, doing both seemed impossible.

Our Approach

Wind Growth implemented a comprehensive operating system designed specifically for lead generation agencies. The solution included:

1. Centralized Operating System: Consolidation of CRM, project management, finance tracking, and other essential functions into one integrated platform
2. Automated Client Communications: Implementation of automated Slack notifications and reporting systems to ensure consistent client updates
3. Campaign Performance Tracking: Real-time dashboards showing campaign effectiveness, lead status, and key performance metrics
4. Streamlined Project Management: Clear task assignment and tracking with client notification capabilities
5. Automated Inbox Management: Implementation of sub-sequences and tagging systems to dramatically reduce time spent on email management

The system was designed to be immediately usable while also accommodating Prodigy Group's future growth needs, allowing for seamless scaling without operational friction.

Results

Within three months of implementing Wind Growth's operating system, Prodigy Group saw remarkable improvements:

• Revenue Growth: Monthly revenue increased by approximately 300%, with projections for continued rapid growth
• Meeting Generation: Booking 20+ meetings per month, up from approximately 5-6 previously
• Client Acquisition: Added multiple new clients while improving service quality for existing ones
• Time Savings: Hours saved weekly on reporting, client communications, and inbox management
• Operational Capacity: Ability to handle significantly more clients with the same core team

The impact extended beyond just numbers. "In terms of changing your life, you know, it's for example, you know, I just spent a month in Tampa just recently," Brandon shared. "In terms of changing your life, it's a lot bigger of the business and gives me the freedom to be able to travel, make more money, and do stuff like that that I want to do."

The system also improved client confidence and retention. The automated notifications and reporting features ensured clients always knew what was happening with their campaigns, even when Brandon wasn't directly involved in every conversation. "Prior to working with you guys, it was all manual email. 'Hey, here's what we did for this week.' Now we've automated that entire process, which is very, very time-consuming."

Perhaps most importantly, the operating system transformed Prodigy Group from a founder-dependent business to a scalable agency with clear systems. Brandon can now confidently focus on growth strategies knowing the operational backbone of the business is solid.

"If you look at where we were at when I started with you versus where I'm at now, a few months down the road, I think you can tell just based off using your system and being in a partnership with your team, my business is probably two, three, four X just in that timeframe.”

Watch the full interview here.