About Leverage Outbound

Leverage Outbound is a specialized B2B lead generation agency founded by Papa A. Sefa. The company focuses on business growth for US-based marketing agencies, helping them generate consistent, high-quality leads through outbound marketing strategies. With their expertise in lead generation and nurturing, Leverage Outbound enables clients to establish repeatable revenue systems.

The Challenge

When Papa first approached Wind Growth, his business was facing classic scaling bottlenecks that many founder-led agencies encounter. Despite having strong client results, operational inefficiencies were preventing growth and creating unnecessary stress:

• Papa was stuck working "in" the business rather than "on" it
• Low-leverage tasks like inbox management consumed a disproportionate amount of time
• Client communication and reporting lacked consistency and automation
• There was no centralized system for tracking campaign performance
• Operational processes existed only in Papa's head, making delegation impossible
• Time spent on administrative tasks limited capacity for sales and client strategy

These challenges were affecting not just the business but Papa's personal life as well. "In terms of the impact on my personal life, additional time was being spent that really wasn't necessary, and that obviously impacts family relationships," Papa explained. The mental toll of managing everything manually led to increased stress and anxiety about scaling the business.

Our Approach

Wind Growth implemented a comprehensive operating system specifically designed for lead generation agencies. The solution included:

1. Inbox Management Automation: Implementation of sub-sequences and tagging systems to streamline follow-ups and reduce manual work
2. Centralized Data Management: All client information, campaign metrics, and leads consolidated in one accessible location
3. Automated Client Reporting: Weekly automated reports to maintain consistent client communication without manual effort
4. Structured Onboarding System: A clear framework that impresses clients from day one and ensures all necessary information is collected
5. Performance Analytics Dashboard: Real-time monitoring of key metrics including efficiency ratios and conversion rates

The implementation focused on creating systems that could scale with Leverage Outbound's growth, allowing Papa to delegate effectively without sacrificing quality.

Results

Within just 2.5 months of working with Wind Growth, Leverage Outbound experienced remarkable growth and operational improvement:

• Revenue Growth: From 4-5K MRR to 11-12K MRR, with projections to reach 20K MRR shortly
• Client Acquisition: From 4-5 clients to 6 clients with several more in the pipeline
• Meeting Generation: Increased from 5-6 meetings per month to 20+ meetings
• Time Efficiency: Inbox management time reduced by 70-80% through automation
• Client Experience: New clients specifically complimenting the smooth onboarding process

Most importantly, Papa gained peace of mind and clarity about his business's growth path. "Before working with Wind Growth versus now - these are two completely different businesses," Papa noted. "I was working 10+ hours a day, but really not doing things that were moving the business forward. Now I can focus on the higher leverage things."

The operating system also provided Papa with data-driven decision making capabilities. "Having visibility at a glance into how campaigns are performing, which ones are doing the best, having the efficiency ratio at a glance for every single client has been insanely useful. You're making decisions based on data instead of emotion, and that's the only thing that gets you anywhere."

With the operational foundation now in place, Leverage Outbound is positioned for significant scaling. Papa projects reaching 30K MRR by the end of the year, with plans to expand his team further, confident that the systems can support this growth without sacrificing quality or creating additional stress.

Watch the full interview here.