About Phyros

Phyros is a go-to-market and lead generation agency founded by Sid (Siddharth MV) that specializes in helping early-stage startups and software companies establish their market presence. With a focus on the North American market, Phyros serves a diverse client base ranging from pre-revenue startups to established software companies, helping them implement effective lead generation strategies and go-to-market approaches.

The Challenge

Before partnering with Wind Growth, Phyros was facing significant operational challenges despite their expertise in lead generation:

• Data management was fragmented across multiple platforms with no central repository
• Key business information was scattered across Google Sheets, which proved inadequate for scaling
• Automation systems for client reporting were non-existent, creating manual workload
• No centralized project management system existed, leading to inefficient task tracking
• The team was spending valuable time on operational tasks rather than focusing on client results
• Scaling was difficult without proper systems to support growth

As Sid explained, "I was trying to balance too many things. I was stressed probably, trying to deliver, trying to streamline operations, trying to give a really good client experience." This operational fragmentation was not only affecting business efficiency but was also creating unnecessary stress and limiting growth potential.

Sid and his business partner attempted to build their own automation systems, but this diverted time from their core business. "My partner was working on automating the stuff and just going through LinkedIn to find out what automations we can have for client reporting," Sid shared. "We weren't able to do it because we had to learn Make, we had to learn Airtable and all that."

Our Approach

Wind Growth implemented a comprehensive operating system designed specifically for lead generation agencies like Phyros. The solution included:

1. Centralized Data Platform: All client information, campaign metrics, and business data consolidated in Airtable
2. Project Management Framework: Implementation of a structured task management system with daily task tracking and delegation capabilities
3. Standard Operating Procedures (SOPs): Development of comprehensive SOPs that streamlined onboarding and training
4. Campaign Performance Analytics: Real-time dashboards to track campaign effectiveness and client metrics
5. Automated Reporting: Weekly and daily reporting systems that automatically updated clients on campaign performance

The implementation focused on creating a foundation that would not only solve immediate operational challenges but also support Phyro’s future growth and team expansion plans.

Results

Within three months of implementing Wind Growth's operating system, Phyros experienced significant business transformation:

• Revenue Growth: MRR increased from 5-6K to 11-12K, representing over 100% growth
• Client Expansion: Grew from 5 clients to 7 clients with additional prospects in the pipeline
• Team Scalability: Successfully began hiring and onboarding new team members with clear systems
• Time Efficiency: Significant reduction in time spent on reporting and operational tasks
• Improved Client Experience: Standardized processes created a more professional client experience

The operating system provided Phyros with the structure needed to scale efficiently. "Everything's in one place, like Airtable," Sid noted. "So I've always wanted to learn Airtable and just implement everything inside Airtable. Now I just have everything in one place. Even now that we're hiring, we have a separate base for that."

One of the most significant impacts was the ability to delegate effectively. "It's very easy to delegate tasks," Sid explained, highlighting how this helped the business operate more efficiently and allowed the founders to focus on strategic growth.

The centralized project management system became an essential daily tool. "We've been using the project management, the daily task regularly," said Sid. "That's one thing that's keeping us in check as well. I used to even write it down in my own book and everything, but that's one thing that we really use a lot."

With the operational foundation now in place, Phyros is positioned for continued scaling, with plans to reach higher revenue targets and expand their team further, all supported by systems that grow with the business.

Watch the full interview here.