About LeadGrove

LeadGrove is a lead generation agency that specializes in booking meetings for marketing agencies and SaaS companies. Founded by Noah Snelgrove, they have expanded their offerings to include go-to-market packages and product-market fit testing for their clients. With a focus on delivering exceptional results, LeadGrove helps companies generate consistent, high-quality leads to drive business growth.

The Challenge

Before partnering with WinGrow, LeadGrove struggled with operational inefficiencies that were limiting their growth potential. With disorganized systems and manual processes, Noah found himself spending excessive time on low-leverage tasks:

• Data was fragmented across multiple platforms with no centralized system
• Reporting to clients was inconsistent and time-consuming, sometimes taking 3-4 hours every Friday
• Lead list organization and campaign management were manual processes
• Onboarding flows were unclear and non-standardized
• Project management was done via pen and paper without systematic tracking

These operational challenges created a stressful environment where Noah felt scattered and overwhelmed. Despite delivering quality results, the lack of clear communication and reporting was leading to client churn issues. As Noah explained, "I'd pull my hair out trying to manage everything. Even if we were performing well for clients, sometimes the reporting wouldn't make it all the way to the client."

Our Approach

WinGrow implemented a comprehensive operating system tailored specifically for the lead generation industry. The solution included:

1. Centralized Data Management: All client information, campaign data, and metrics were consolidated into a single, accessible system.
2. Automated Reporting: Weekly and daily client reports were automated to ensure consistent communication without the manual effort.
3. Project Management System: Replacing pen and paper with a robust digital system that allowed for clear task assignment and tracking.
4. Client Onboarding Framework: A streamlined process with clear steps and automation to ensure a smooth client experience from day one.
5. Operational Dashboard: Real-time visibility into key performance metrics, including efficiency ratios that would be impossible to calculate manually.

After implementation, Noah received comprehensive training on the system and ongoing support to ensure the operating system was aligned with his business goals and workflows.

Results

Within just 2.5 months of implementing WinGrow's operating system, LeadGrove experienced remarkable improvements:

• Revenue Growth: Increased from 5-6K MRR to 11-12K MRR, representing 100% growth
• Time Savings: Reporting time reduced from 3-4 hours weekly to virtually zero with automation
• Improved Client Retention: Clear reporting and communication led to higher client satisfaction
• Enhanced Sales Process: Using the operating system as a selling point in demos improved close rates significantly
• Business Scalability: Noah gained confidence in his ability to handle more clients without sacrificing quality

One of the most significant impacts came in Noah's ability to showcase the system during sales calls. "When I show prospects the operating system, particularly the reporting and client management features, they're blown away. Recently I closed an 8K deal over two months primarily because the prospect was impressed by our reporting capabilities. He'd been burned by other lead gen agencies before, and our system gave him confidence we were different."

Beyond the tangible metrics, Noah experienced a substantial improvement in his mental state, moving from stressed and scattered to confident and focused. "It's given me more time to actually focus on growing the business instead of just maintaining it. I'm not wasting time manually sending reports or sorting through inboxes anymore."

LeadGrove continues to expand, leveraging the operating system to add more clients while maintaining high service quality. With plans to further scale the team, Noah is positioned to achieve his growth goals with a solid operational foundation.

Watch the full interview here.